I turn big ideas into clear, human marketing copy that works across channels.
From ads and social to emails, landing pages, and product websites, I make complex topics feel simple without dumbing them down.
I also create SEO content that helps brands get discovered while staying on-brand and readable.
Across every project, I focus on sharp messaging, a consistent tone of voice, and copy that performs in the real world.
I’m a senior copywriter with 5+ years of experience working with SaaS, tech, and digital brands.
I’ve worked side by side with marketing, product, and design teams to craft messaging for campaigns, launches, and digital experiences that feel both sharp and approachable.
Because I’ve worked across brand, performance, web, and SEO, I can move comfortably between big ideas and small details.
I enjoy collaborative, fast-paced environments and use AI tools to work smarter while keeping quality firmly in control.
I’ve also written website and in-app copy.
I was responsible for writing most of the copy for the revamp of GreatDay HR’s website, in both Indonesian and English.
The site has since been updated again, but the screenshot below reflects how it looked when I left in late November 2021.
I've also had experience copywriting and content writing on social media. I did this post for one of the clients from when I worked for IMPACT! Brand Communications, a Singaporean Digital Agency.
Besides copywriting, I've also done social media planning and marketing for a food Instagram page, Potatogoods. You might have seen one of the captions I wrote in the featured copies section above.
"Rifqi stood out for his ability to lead content work independently, manage writers, and deliver projects from start to finish. His commitment to improving his skills and staying ahead of SEO trends made him a trusted leader on the team."
Caleb Hoon
Former Director of Operations
OFFEO
"Rifqi is a consistently strong writer who understands briefs quickly and executes with care. He delivered quality work on time across different assignments, making him reliable in fast-moving, real-world projects."
Donald Chan
Founder & Head of Business
IMPACT! Brand Communications
"Rifqi’s attention to detail and strong understanding of SEO contributed directly to our content performance. His work supported the team’s goals and helped improve how our content ranked and performed."
Monica Permana
Former Digital Marketing Specialist
GreatDay HR
These are some of the best articles I wrote during my 5+ years working as a content writer for various B2B companies.
I've chosen these articles based on how they ranked on Google and their performance on Ahrefs.
Furthermore, these articles contributed the most and successfully overtaking the #1 competitor, based on Ahrefs Organic Traffic.
Does your B2B business need to increase brand awareness and boost sales?
Then let's chat over a (virtual) cup of coffee about your content needs and how my engaging copy (or article) can help!
Click the button below and fill it out.
Alternatively, you can send me an email at: liko.renanda@gmail.com
Writing isn't about using big words to impress. It's about using simple words in an impressive way.