Rifqi Renanda

Hi! I’m Rifqi.

I help SaaS brands grow through SEO, editorial systems, and strategic content.

6+ years across SaaS, HR tech, and digital marketing.

SEO Content Strategist for B2B SaaS

Helping SaaS brands grow through SEO, editorial systems, and strategic content.

Over the past 6+ years, I’ve worked across SaaS, HR tech, and digital marketing helping brands grow through SEO, content structure, and clearer messaging.

My experience spans SEO content, website copy, editorial systems, and AI-assisted content workflows.

Featured Work

OFFEO

Scaling Organic Traffic from 18K → 340K

When I joined OFFEO, the blog was generating around 18K monthly organic visitors, and content efforts lacked a scalable SEO structure.
Over time, I contributed to the company’s organic growth through SEO-driven content planning, topic clustering, editorial systems, and content expansion into new verticals, including business, HR, and e-commerce.

Impact

18K → 340K+ 
Monthly organic visitors

1.6K → 4.7K 
Blog backlinks

700% increase
Partnership inquiries

Key Contributions

  • Built SEO-driven content plans using Ahrefs and SurferSEO
  • Developed topic cluster strategies and optimized existing content
  • Expanded blog coverage into broader business-focused topics
  • Managed freelance writers and editorial workflows
  • Repurposed content across Instagram, YouTube, and Twitter

Takeaway

One of the biggest lessons from OFFEO was realizing that scaling content isn’t just about publishing more articles. Editorial structure, consistency, and workflow quality become increasingly important as content operations grow.

GreatDay HR

Website Revamp & SEO-Driven Content Growth

At GreatDay HR, I contributed to a major website revamp focused on improving messaging clarity, SEO performance, and overall content quality across the site.

My work included rewriting product and feature pages, creating SEO-focused blog content, supporting lead magnet initiatives, and collaborating with sales and HR teams to align messaging across channels.

During my time at GreatDay HR, the website experienced significant year-over-year growth in users, sessions, and pageviews while I contributed across SEO content, website copy, and broader content initiatives.

Highlights

  • Rewrote 60%+ of website copy during the revamp
  • Created blog content, ad copy, and lead magnets for B2B HR audiences
  • Worked across SEO, website messaging, and content operations
  • Collaborated with marketing, sales, and HR teams on content initiatives

    Areas of Focus

    SEO & Editorial Strategy

    • SEO content planning
    • Topic clustering
    • Editorial systems
    • Content optimization

    SaaS Content & Operations

    • Long-form SEO content
    • Website copy
    • UX-aware messaging
    • Lead magnets
    • Editorial workflows
    • Cross-functional collaboration

    How I Think About Content

    A lot of SaaS content teams don’t struggle with running out of ideas. More often, the challenge is keeping content useful, consistent, and clear as production scales.

    I’m especially interested in the balance between SEO, structure, and readability — especially at a time when AI makes it easier than ever to produce content that technically ranks but doesn’t really say much.

    The kind of work I enjoy most usually sits somewhere between content strategy, editorial systems, and messaging clarity.

    Selected Writing & Campaign Work

    A selection of SEO content, website copy, and campaign work across SaaS, HR tech, and digital brands.

    GreatDay HR •

    Kenali Analisis SWOT Lebih Dalam | GreatDay HR Blog

    Menjalankan sebuah usaha bukanlah hal yang mudah, terutama mengetahui seberapa sengitnya persaingan dunia bisnis sekarang. Analisa terhadap kondisi internal dan faktor eksternal perusahaan Anda harus terus dilakukan. Salah satu metode yang dapat digunakan untuk melakukan hal tersebut adalah dengan Analisis SWOT.

    Analisis SWOT adalah salah satu metode yang dapat digunakan untuk meningkatkan kualitas dari suatu bisnis. Hal ini karena analisa ini dapat membantu perusahaan lebih mengenal berbagai m

    UX Writing & Website Copy

    I’ve also written website and in-app copy.

    I was responsible for writing most of the copy for the revamp of GreatDay HR’s website, in both Indonesian and English.

    The site has since been updated again, but the screenshot below reflects how it looked when I left in late November 2021.

    Here's how it used to look like.

    Campaign & Social Content

    Alongside long-form SEO and website content, I’ve also worked on social and campaign copy across HR tech, enterprise, healthcare, and consumer-facing brands.

    These projects required adapting messaging across different audiences, formats, and platforms while keeping the tone clear and accessible.

    Testimonials


    "Rifqi stood out for his ability to lead content work independently, manage writers, and deliver projects from start to finish. His commitment to improving his skills and staying ahead of SEO trends made him a trusted leader on the team."

    Caleb Hoon

    Former Director of Operations

    OFFEO


    "Rifqi is a consistently strong writer who understands briefs quickly and executes with care. He delivered quality work on time across different assignments, making him reliable in fast-moving, real-world projects."

    Donald Chan

    Founder & Head of Business 

    IMPACT! Brand Communications


    "Rifqi’s attention to detail and strong understanding of SEO contributed directly to our content performance. His work supported the team’s goals and helped improve how our content ranked and performed."

    Monica Permana

    Former Digital Marketing Specialist

    GreatDay HR

    Additional Writing & Campaign Samples

    View Full Portfolio

    Let’s Connect

    If my work resonates with what you're building, feel free to reach out.

    I’m always open to conversations around content, SEO, SaaS, and editorial work.

    You can contact me through LinkedIn, email, or by clicking the button below, whichever is easier.

    Reach Out